“The bad news is time flies. The good news is you’re the pilot.”

If you want to earn, get a job.

If you want to help people, start a business.

If you want to ride a rollercoaster in life, be an entrepreneur.

If you want to build an empire, be creative.

If you want to be happy, be grateful.

And if you want to live fully, relax.

These aren’t just clever phrases. They’re a roadmap.

Each choice leads you down a different path, and every path comes with its own challenges, rewards, and lessons.

But here’s the thing about these paths: time flies no matter which one you choose.

As Michael Altshuler said, “The bad news is time flies. The good news is you’re the pilot.”

You get to decide where your time and energy go. You get to choose what matters and how you’ll spend each moment. So let’s explore these choices and how they can shape not just your business, but your life.

If You Want to Earn, Get a Job

Jobs are straightforward. You exchange your time and skills for money, and as long as you show up and do the work, you get paid. There’s clarity, security, and predictability in that transaction.

For many, that’s enough. A steady paycheck covers the bills, and there’s no need to overthink it.

But if you’re here—if you’re reading this—you probably want more than that. You don’t just want to earn; you want to create, impact, and grow.

If You Want to Help People, Start a Business

Business, at its core, is about solving problems. It’s about helping people.

When you start a business, you’re not just earning for yourself—you’re creating value for others. You’re identifying a need, offering a solution, and making someone’s life a little better in the process.

This is where the magic happens. Because when your focus shifts from what can I get? to how can I serve? everything changes.

Helping people isn’t just good for your audience—it’s good for your business. It builds trust, creates loyalty, and lays the foundation for long-term success.

If You Want to Ride a Rollercoaster in Life, Be an Entrepreneur

Entrepreneurship isn’t for the faint of heart. It’s exhilarating, unpredictable, and sometimes downright terrifying.

One day, you’re on top of the world. Clients are signing up, the sales are rolling in, and your ideas are coming to life. The next day, it feels like everything is falling apart.

That’s the rollercoaster.

But here’s the thing: the ups and downs are what make it worth it. Every challenge is a chance to grow. Every failure teaches you something new. And every win reminds you why you started in the first place.

Entrepreneurship is about resilience, adaptability, and staying on the ride even when it feels like it’s moving too fast.

If You Want to Build an Empire, Be Creative

Empires aren’t built on routine or repetition. They’re built on innovation, imagination, and bold ideas.

If you want to create something bigger than yourself—something that lasts—you need to tap into your creativity.

Creativity isn’t just about art or design. It’s about problem-solving, thinking differently, and approaching challenges with fresh eyes. It’s about seeing possibilities where others see obstacles and finding new ways to serve, connect, and grow.

When you embrace creativity, you open the door to limitless potential.

If You Want to Be Happy, Be Grateful

Happiness isn’t about how much you earn, how successful your business is, or how many milestones you hit. It’s about gratitude.

When you focus on what you have instead of what you lack, happiness becomes a choice, not a destination.

Gratitude shifts your perspective. It helps you see the value in the small moments—the client who sends a thank-you note, the team member who goes above and beyond, or the freedom to spend your time doing work you love.

The more grateful you are, the happier you become.

If You Want to Live Fully, Relax

Living fully doesn’t mean working 24/7 or constantly chasing the next big thing. It means being present, letting go of unnecessary stress, and allowing yourself to enjoy the journey.

Relaxation isn’t laziness—it’s essential. It’s what gives you the energy, clarity, and focus to show up as your best self.

When you relax, you make space for creativity, connection, and joy. You stop rushing through life and start savoring it.

Living fully is about balance. It’s about knowing when to push forward and when to pause.

The Choices That Shape Your Life

Every one of these statements holds a truth that can guide your decisions:

If you want to earn, get a job.

If you want to help people, start a business.

If you want to ride a rollercoaster, be an entrepreneur.

If you want to build an empire, be creative.

If you want to be happy, be grateful.

If you want to live fully, relax.

They’re not mutually exclusive. You can choose multiple paths, shift between them, or redefine them as you grow.

But the key is to understand what you truly want and align your actions with those desires.

Because at the end of the day, your life and business are what you make of them.

So, which path are you choosing today?