Why Every Entrepreneur Needs a Message Creative (Not Just a Virtual Assistant)

Matt Gray nailed it in his video How to Build a Profitable Personal Brand (in 30 Days): if you want to grow, you need a team of “weapons.” These aren’t just employees or contractors. They’re people who transform your business through skill, speed, and strategy. And in the world of solopreneurship, one weapon stands out: the Message Creative.

This isn’t your average hire. A Message Creative is your brand’s secret weapon—a marketing strategist, content creator, and brand builder all in one. Think of them as a clone of you, but with the time, tools, and talent to get your ideas out into the world as fast as possible.

Here’s why every entrepreneur needs one—and how they can supercharge your business.

The Role of a Message Creative

What exactly is a Message Creative? In simple terms, they’re the person who:

Understands your business like it’s their own.

Masters your messaging so it’s clear, concise, and compelling.

Builds your brand presence across platforms with speed and precision.

Thinks like a strategist but executes like a production team.

They’re not just task-doers. They’re idea generators, storytellers, and problem solvers who make your brand impossible to ignore.

Why You Can’t Just Hire a Virtual Assistant

Virtual assistants (VAs) are great for repetitive, operational tasks. Need someone to schedule posts, manage your inbox, or handle administrative work? A VA is perfect.

But building a brand? Creating standout messaging? Driving your digital reputation?

That requires a different level of obsession. It requires someone who can:

1. Think Strategically: A VA follows instructions. A Message Creative crafts the strategy behind the instructions.

2. Produce at Speed: In today’s business world, speed is everything. A Message Creative knows how to turn your ideas into content that’s polished and ready to launch—yesterday.

3. Elevate Your Creativity: They don’t just do the work; they elevate it. They take your raw ideas and turn them into marketing gold.

If business is a race, a VA is the pit crew. A Message Creative is your co-driver, helping you steer the car and push the limits.

The Message Creative vs. Traditional Roles

Many entrepreneurs hire separate people for strategy, content creation, and marketing. Here’s why a Message Creative trumps all of them:

Content Creators deliver videos, graphics, or blog posts. But they don’t dive into your brand’s core messaging.

Marketing Specialists can create campaigns but often miss the personal touch required for building a personal brand.

Copywriters focus on words, but they rarely bring a holistic vision.

A Message Creative? They do it all. It’s like having an entire marketing department in one person—someone who doesn’t just create, but deeply understands why and how to create for your brand.

How a Message Creative Accelerates Growth

1. Growing Your Digital Reputation

Matt Gray’s advice is clear: to succeed, you need to be known and respected. A Message Creative helps you grow your digital reputation by creating high-quality content that positions you as a thought leader.

Whether it’s crafting LinkedIn posts that spark engagement or building a content calendar that aligns with your goals, they make sure you’re not just visible, but unmissable.

2. Speeding Up Execution

Great ideas are worthless without execution. Entrepreneurs often get bogged down in the gap between idea and action. A Message Creative bridges that gap. Have an idea for a new product? They’ll shape the messaging, write the copy, and create the content before you’ve finished your morning coffee.

3. Creating Brand Consistency

Your brand isn’t just a logo or a tagline—it’s a feeling. It’s the trust your audience has in you. A Message Creative ensures every piece of content, from your website copy to your Instagram posts, aligns with your vision and voice.

4. Innovating Without Overthinking

Sometimes, the biggest roadblock for entrepreneurs is themselves. A Message Creative brings an outside perspective, pushing you to try new ideas and step out of your comfort zone. They’re not just executors; they’re collaborators who challenge and refine your thinking.

What Working with a Message Creative Looks Like

Imagine this:

You have an idea for a new product. By the end of the day, the messaging, landing page, and launch plan are ready.

You want to grow your LinkedIn audience. Every week, you’ve got 10 posts written, polished, and scheduled.

You need to clarify your brand’s mission. In one brainstorming session, your Message Creative delivers a blueprint for your messaging that resonates.

They’re not a cog in your machine—they are the machine. And their obsession with strategy and production ensures your business moves at the speed of creativity.

Is It Time to Hire a Message Creative?

Ask yourself:

Do I have big ideas but struggle to get them out into the world?

Does my messaging feel scattered or inconsistent?

Am I spending too much time on tasks that don’t move the needle?

If the answer is yes, it’s time to bring in a Message Creative.

Final Thoughts

In the world of entrepreneurship, speed and creativity aren’t luxuries—they’re necessities. And while virtual assistants and specialists have their place, nothing compares to the transformative power of a Message Creative.

They’re not just someone who works for you. They’re someone who works with you to make your brand vision a reality.

So, are you ready to level up?